Web 2.0 - What is it, does it affect me, & what is the BlueBox doing about it?

Web 2.0 – What's it all about?

Introduction:

South African television watchers may have noted a margarine related product advert that spends more time talking about the concept of “blogging” than about the actual product they are supposedly advertising. I found this quite a poignant indication of just how much Web 2.0 as a web culture is permeating society as a whole. When advertisers are using technology as a vehicle to sell to housewives, sit up and pay attention! Web 2.0 implies some form of newer release of the World Wide Web by using the version number naming conventions common to software nomenclature . The implication is misleading. Web 2.0 is, most simply put, a buzzword used to describe a philosophy which is taking an increasingly large foothold in the worlds communal online psyche......... read more